Scentsy customers don’t always have the chance to smell a fragrance before they purchase it, so the packaging design has to convey as much about the fragrance as possible. We strike a balance between literal fragrance elements and the feeling the fragrance brings out in you, by creating a hero pattern and a supporting pattern.
My goal was to create cohesive pattern pairs that communicated the feeling of each fragrance.
COMPANY | Scentsy
ROLE | Illustration and pattern design for packaging
SCOPE | Ongoing creation of pattern pairs as new fragrances are added to the Scentsy Body lineup
I start with rough sketches and writing down ideas - including phrases I want people to associate with the hero pattern. I pay a lot of attention to the feeling I'm trying to evoke with the artwork.
I draw each element at a super high resolution, then bring it into Illustrator and used the Image Trace function to leave me with vectors that look hand-drawn.
I use the Pattern Tool in Illustrator to color and create each pattern. I present at least two colorways, and the chosen pattern is applied to packaging by the Scentsy production team.
The Blue Grotto products are consistent best sellers, and the Life is Swell products did well as a part of the Scentsy Summer Collection.
LESSON LEARNED | Tame the Pattern Tool in Illustrator, and you’ll have a friend for life.
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