SCENTSY CATALOG
SPRING/SUMMER '19

Creating an easy-to-shop catalog for the Scentsy community.

For several seasons, the Scentsy catalog had been designed to feel more like a magazine. It looked great, but it wasn’t the most effective sales tool.

My goal was to keep the catalog beautiful, but make it more functional for the Scentsy community.

COMPANY | Scentsy

ROLE | Art direction for photography and design

SCOPE | A 64-page catalog that serves as the foundation for Scentsy's seasonal look and feel, including new product photography and versions for several countries around the world

more catalog spreads

My role was to lead the catalog design and photography. 

This included content development, photo art direction, design, and working with the Scentsy production team to make sure all versions - (four languages in eleven countries) was correct.

Images in the catalog belong to Scentsy.
Photographers: Aaron Rodriguez and Sharayah Sherry 
Stylist: Beth Williamson
Graphic Design: Myself and Jenn Higginson 
families process plan
01. PLANNING

We used flat plans and rough layouts to make sure everyone understood where each product would go and how it would be shown. These documents laid a solid foundation of design thinking to build on.

photo art direction
02. PHOTO ART DIRECTION

Scentsy products aren’t just seen, they are smelled and experienced. And because we are living in 2018 and not 3018, we can’t build those exact fragrances into a printed catalog - so we try to show fragrance ingredients throughout.

welcome to the famililes
03. LAYOUT DESIGN

My philosophy on layout design: make each layout feel like more than the sum of its parts. Typography, color choices, and illustration play a huge role in solidifying the right vibe.

The results? 

A 20% increase from the prior year's sales, and heaps of positive feedback from the Scentsy community! I also helped to cut production costs dramatically by finding more efficient ways to work without reducing quality - like building sets in-studio rather than going on-location.

A 20% increase from the prior year's sales, and heaps of positive feedback from the Scentsy community! I also helped to cut production costs dramatically by finding more efficient ways to work without reducing quality - like building sets in-studio rather than going on-location.

LESSON LEARNED User experience principles aren’t just for the digital world! By using page templates, we made the catalog shopping experience easier for the Scentsy community but kept the fun vibe.

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